Plausible marketing options – initial thoughts

I’ve been thinking about agriculture – well, for some time now, actually. Thus the currently-in-progress Masters of Sustainable Agriculture. But I’ve been thinking of it in our specific context for the last few weeks.

I would like our farm to be more or less self sufficient. I don’t mean in the homesteading survivalist sense, although producing as much of our own food as we can would be cool and is one of the goals. I mean in the overall part of the local economy sense, that the things we produce can either be sold directly or used by us to offset our living costs enough that they are effectively cost neutral. The benefits we get either in money or bartered goods, or in using the things we produce ourselves and so not having to buy their equivalents is at least equal to the cost of producing them.

It’s a fairly ambitious goal. I know that. I’ve probably done more market research on price points for various products and what the costs of production are for those products than is normal.

I have no definitive conclusions yet, but I have some ideas. There’s Farmhouse Direct, a virtual farmers market set up by Australia Post to allow producers to sell direct to the public while sharing the marketing benefits of being on a single, well-maintained website. Physical farmers markets are an option too, but since I’m counting the notional cost of labour in the costs that these products have to offset, the time required to sit at a market stall all day on a Saturday makes the offset difficult – even calculating it based on minimum wage, and I would like to pay myself more than that for my own labour.

My latest idea, based on the number of people who have enquired about buying some of our eggs from us due to concerns about commercially available eggs and poultry management practices, is a sort of co-op / CSA notion. I genuinely love my chickens, and I intend to get more, as well as some other farmyard poultry – but there’s no real way I can use the number of eggs that they’ll produce. And I really want a miniature cow, and a couple’ve milk goats, but again – there’s only so much cheese I can make or milk I can use in the time I have available. So I thought, perhaps I could ask some friends and family and co-workers if they’d be interested in paying a monthly subscription fee to pay for the upkeep of the relevant animals and receiving a share of the produce in return. If we set it up well then as the olive grove and the orchard start to produce, the shares would include fresh fruit (and maybe jam, seasonally) and olives (pre-pickled, not raw inedible ones).

I don’t know if it would work, but I know a lot of people who care about the provenance of their food enough to keep animals but don’t have the space, time, or mental bandwidth to do so. Even chickens do take a certain amount of time and energy, and they don’t work in apartments or with very tiny back yards.

There’s more research and thought to be done, I’m sure. But – those of you who have my contact details, drop me a message if you’d be interested and after the house is up we’ll talk.

On that note – the earthworks have started! The builders have told us the house will be on site my the middle of July, and we should be in by late August. Which is super exciting 🙂